Tenets

• Doing the right thing is being effective
• Doing things with minimal energy is being efficient
• Being effective is better than being efficient, as doing the right thing slowly is always better than doing the wrong thing quickly

Rules of Thumb

• Have a great product or service, as a slightly better product is not good enough
• Follow through with excellence

“Just that you do the right thing. The rest doesn’t matter.”

Marcus Aurelius

“Nothing is less productive than to make more efficient what should not be done at all.”

Peter Drucker